In terms of marketing research,the ______ important a decision is strategically to the organization,the ______ likely that research will be undertaken.

Question

Quizplus · Accepted Answer

The more important a decision is strategically to the organization, the more likely that research will be undertaken. This is because important decisions can have significant impacts on the organization's success and profitability, so it is crucial to gather as much information as possible to make informed decisions. Therefore, organizations are more likely to invest in marketing research when the decision is important to them strategically.

In Terms of Marketing Research,the ______ Important a Decision Is