When a marketing manager is trying to decide whether a new product launch decision should be postponed until some additional marketing research can be conducted,which of the following questions should this manager ask himself or herself?

Question

Quizplus · Accepted Answer

All three questions listed are important considerations for a marketing manager when deciding whether additional market research is necessary before launching a product. The manager should assess whether the proposed research expenditure is the best use of the available funds, whether the information gained from the research will improve the quality of the marketing decision enough to warrant the expenditure, and whether the payoff from the research will be worth the dollar expenditures for research. Therefore, all of the above questions should be asked before making a decision on whether to postpone a new product launch for additional market research.

When a Marketing Manager Is Trying to Decide Whether a New