Which of the following should a marketing researcher do in order to infer causality?

Question

Quizplus · Accepted Answer

In order to infer causality, a marketing researcher must recognize the presence of alternative plausible explanations for the results, establish a sequence of events, and measure the concomitant variation between the cause and the effect. All of these steps are necessary to establish a causal relationship between variables. Therefore, option D is the correct answer.

Which of the Following Should a Marketing Researcher Do in Order