A statement such as: "Consumers with more favorable attitudes toward our advertising will exhibit more favorable attitudes toward the brand advertised" is an example of a:
A)hypothesis
B)backward linkage
C)forward linkage
D)non-spurious association

Question

Quizplus · Accepted Answer

The statement describes a hypothesis, as it is a prediction or proposed explanation for how two variables are related. It suggests that there is a causal relationship between attitudes toward advertising and attitudes toward the brand advertised.

A Statement Such As: "Consumers with More Favorable Attitudes Toward