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Which of the Following Is NOT a Problem a Marketing

Question 24

Multiple Choice

Which of the following is NOT a problem a marketing research director typically faces?


A) spends more time in meetings and managing than actually conducting research
B) research management role often is not formally recognized
C) often does not have the tools available to conduct the research properly
D) research is often seen as a hodgepodge of techniques available to answer individual,unrelated questions

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