Which of the following is a possible unit of analysis in a research study?
A)an individual consumer
B)a sales region
C)a zip code area
D)all of the above

Question

Quizplus · Accepted Answer

All of the options listed (an individual consumer, a sales region, a zip code area) are possible units of analysis in a research study, depending on the research question and objectives. For example, a study on consumer behavior might focus on analyzing individual consumers, while a study on sales performance might focus on sales regions or zip code areas. The choice of unit of analysis should align with the research question and objectives.

Which of the Following Is a Possible Unit of Analysis