All of the following are situations that often call for qualitative research EXCEPT:
A)when it is difficult to develop specific and actionable decision statements or research objectives
B)when conclusive evidence is desired
C)when researchers want to learn how consumers use a product in natural settings
D)when a fresh approach to studying some problem is needed

Question

Quizplus · Accepted Answer

The statement "when conclusive evidence is desired" indicates a need for quantitative research, as qualitative research is often exploratory and does not provide conclusive evidence. The other options all suggest situations where qualitative research may be more appropriate.

All of the Following Are Situations That Often Call for Qualitative