When Schwinn studies its most successful retailer in depth in order to determine some better ideas for displaying bicycles in its retail stores,this is an example of:
A)an experiment
B)a test market
C)a case study
D)causal research

Question

Quizplus · Accepted Answer

This is an example of a case study, where Schwinn is studying a successful retailer in order to gather insights and ideas for improving their own retail stores.

When Schwinn Studies Its Most Successful Retailer in Depth in Order