Tracking monthly sales trends over the past year is an example of which objective for secondary data analysis?
A)model building
B)fact-finding
C)database marketing
D)environmental scanning

Question

Quizplus · Accepted Answer

Fact-finding is the objective of secondary data analysis that involves collecting data to answer specific research questions or objectives. In this case, tracking monthly sales trends is a specific research question, which falls under the fact-finding objective. The other objectives such as model building, database marketing, and environmental scanning involve different types of analysis and purposes.

Tracking Monthly Sales Trends Over the Past Year Is an Example