Lance has noticed that companies that advertise a lot seem to have higher sales than those that do not.His use of secondary data to help specify this relationship is an example of:
A)data conversion
B)validation
C)reliability
D)model building

Question

Quizplus · Accepted Answer

Model building involves using data to create a representation of a real-world process or system, in this case, the relationship between advertising and sales.

Lance Has Noticed That Companies That Advertise a Lot Seem