What term is used by the marketing research industry to refer to diverse types of data offered by a single company?
A)primary data
B)single-source data
C)compound data
D)integrated data

Question

Quizplus · Accepted Answer

Single-source data is the term used to refer to diverse types of data offered by a single company, which can include consumer behavior, media usage, purchasing habits, and demographic information. This type of data is valuable to marketers because it allows them to gain a comprehensive understanding of their target audience and make more informed decisions in their marketing strategy.

What Term Is Used by the Marketing Research Industry to Refer