Total quality management is a business strategy that emphasizes market-driven quality as a top priority.

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Total quality management (TQM) is a business strategy that focuses on continuous improvement through customer satisfaction and involvement, as well as employee empowerment and teamwork. The goal of TQM is to ensure that products, services, and processes are designed, developed, and delivered with a high level of quality that meets or exceeds customer expectations. As such, market-driven quality is a key priority in TQM.

Total Quality Management Is a Business Strategy That Emphasizes Market-Driven