Which of the following represents the percentage of people who are exposed to an Internet advertisement who actually click on the corresponding hyperlink which takes them to a company's Web site?

Question

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Click-through rate (CTR) represents the percentage of people who are exposed to an Internet advertisement who actually click on the corresponding hyperlink which takes them to a company's Web site. Conversion transaction rate (CTR) refers to the percentage of website visitors who complete the desired action on a website, while page views and cost per click (CPC) are not relevant to this question.

Which of the Following Represents the Percentage of People Who