People are the most common test units in most marketing experiments.
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Q12: A confound is an experimental deception involving
Q13: A control group is one in which
Q14: Factorial experimental designs are the least sophisticated
Q15: A confound in an experiment means that
Q16: When subjects guess the purpose of an
Q18: The most common procedure to try to
Q19: In an experiment,the researcher manipulates the dependent
Q20: One way to reduce demand characteristics is
Q21: Categorical variables like a subject's gender or
Q22: Monica is conducting an experiment where all
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