Information Resources Incorporated (IRI)is a company that offers test-marketing systems that combine scanner-based consumer panels with high-technology broadcasting systems that enable the measurement of the immediate impact of commercial television viewing of specific programs on unit sales volume.These types of high-technology systems are called:
A)electronic test-markets
B)real-time test-markets
C)combination test-markets
D)synergistic test-markets

Question

Quizplus · Accepted Answer

Electronic test-markets refer to systems that use technology, such as scanner data and broadcasting systems, to test and measure the impact of marketing efforts like TV commercials on sales.

Information Resources Incorporated (IRI)is a Company That Offers Test-Marketing Systems