Sandy participated in a market research study that took place on a computer and she "shopped" by moving through the store using a computer mouse.She was even able to turn packages around to read the nutritional information on the back.This type of test-market is referred to as a(n):

Question

Quizplus · Accepted Answer

The scenario described in the question is an example of a virtual-reality simulated test-market, where participants interact with a simulated environment using technology, such as a computer mouse. The fact that Sandy was able to turn packages around to read the nutritional information on the back indicates the use of a three-dimensional virtual reality environment. Therefore, option D is the best choice. Option A (electronic test-market) can be used interchangeably but does not provide as detailed information as a virtual reality simulated test-market. Option B (controlled test-market) and option C (real-time test-market) are not suitable for this scenario as they refer to different types of test-markets that do not involve virtual reality technology.

Sandy Participated in a Market Research Study That Took Place