If a Likert scale statement is worded negatively,the scoring of this item needs to recoded so that its score values are the opposite of the values of a statement that is positively worded.
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Q1: Attitudes are thought to have three components:
Q3: A perceptual map can be developed based
Q4: The category scale measures attitude with greater
Q5: A person's knowledge about a brand is
Q6: Ranking asks the respondent to estimate the
Q7: Semantic differential scales can be scored by:
Q8: Ranking measurements of attitudes provide interval data.
Q9: In a graphic rating scale,a respondent's score
Q10: The semantic differential scale uses unlabeled response
Q11: An advantage of the Likert-type summated rating
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