What type of scales asks a respondent to rate a concept,such as a specific brand,in comparison with a benchmark (i.e. ,a competing brand)explicitly used as a frame of reference?
A)comparative rating scale
B)monadic rating scale
C)semantic differential
D)ladder scale

Question

Quizplus · Accepted Answer

A comparative rating scale asks respondents to rate a concept (such as a brand) in comparison to a benchmark (such as a competing brand) explicitly used as a frame of reference.

What Type of Scales Asks a Respondent to Rate a Concept,such