When half of the respondents are asked to agree or disagree with the statement: "Foreign cars are better made than cars made in the U.S." while the other half of the respondents are asked to agree or disagree with the statement: "Cars made in the U.S.are better made than foreign cars," this is an example of a:
A)pivot question
B)filter question
C)double-barreled question
D)split-ballot technique

Question

Quizplus · Accepted Answer

This is an example of the split-ballot technique, where the two halves of the sample are given different questions in order to avoid bias from question wording.

When Half of the Respondents Are Asked to Agree or Disagree