When a marketing vice-president tells the marketing department to schedule a test market in Dallas because he feels that this city is "typical" of the composition of the target market for a new product nationally,this is an example of what type of sample?
A)judgment sample
B)area sample
C)cluster sample
D)convenience sample

Question

Quizplus · Accepted Answer

A judgment sample is a non-probability sampling technique in which the sample is selected based on the judgment of an expert or a knowledgeable individual. In this case, the marketing vice-president is using his judgment to select Dallas as a representative market for the new product. It is not a random or probability-based sample, so options B, C, and D are not correct.

When a Marketing Vice-President Tells the Marketing Department to Schedule