All of the following are required practical rules for marketing research inquiry that should be followed EXCEPT:
A)complete the questionnaires meticulously
B)change how questions are asked based on the situation
C)keep control of each interview
D)compare sample execution and assigned quota with the total number of questionnaires completed

Question

Quizplus · Accepted Answer

Changing how questions are asked based on the situation can introduce bias and inconsistency in the research results. Therefore, this rule should not be followed. The other three rules are necessary for ensuring the accuracy and reliability of marketing research inquiry.

All of the Following Are Required Practical Rules for Marketing