In marketing research,the process of interpretation should explain the meaning of the data in the research study to the reader of the research report.

Question

Quizplus · Accepted Answer

The interpretation process in marketing research involves explaining the meaning and implications of the data collected in the research study. This information is presented in the research report to help readers understand the implications of the research findings and make informed decisions based on the insights provided. Therefore, the statement is true.

In Marketing Research,the Process of Interpretation Should Explain the Meaning