Concentrating on building and promoting products in hopes that enough customers will buy them in order to cover costs and earn acceptable profits is called ________.
A)relationship management
B)marketing management
C)a strategic alliance
D)transaction management

Question

Quizplus · Accepted Answer

Transaction management focuses on creating and selling products with the aim of generating enough sales to cover costs and achieve profits, without necessarily focusing on building long-term customer relationships.

Concentrating on Building and Promoting Products in Hopes That Enough