Nurturing customer loyalty by gathering knowledge of customer needs and preferences is an approach cultivated in the ____________.
A)relationship era
B)colonial period
C)industrial revolution
D)marketing era

Question

Quizplus · Accepted Answer

The relationship era is focused on building and maintaining long-term relationships with customers through understanding their needs and preferences, and using that knowledge to provide personalized experiences and ongoing value. This approach contrasts with earlier periods, such as the industrial revolution, where mass production and standardization were prioritized over individual customer needs. The colonial period is not relevant to marketing practices, and while marketing has existed throughout history, the marketing era specifically refers to the period following the World War II economic boom when marketing became a more formalized and prominent business function.

Nurturing Customer Loyalty by Gathering Knowledge of Customer Needs and Preferences