The success of one seller often attracts new competitors to such a market in this type of market structure:

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In monopolistic competition, there are many firms selling similar but differentiated products. The success of one seller in attracting customers with its unique product or service will encourage other firms to enter the market and offer their own variation of the product. As a result, the competition in the market increases, leading to downward pressure on prices and reduced profits for existing firms. Therefore, the success of one seller often motivates new competitors to enter into such a market structure.

The Success of One Seller Often Attracts New Competitors to Such