Approximately how much more does it cost to attract one new customer than to keep an existing one?
A)five times as much
B)three times as much
C)twice as much
D)about the same

Question

Quizplus · Accepted Answer

It generally costs about five times as much to attract a new customer than to retain an existing one, due to the expenses involved in marketing and sales efforts to acquire new customers.

Approximately How Much More Does It Cost to Attract One