Fiona has initiated a project to establish a company Web site for interactive electronic commerce that encourages customers to provide the company with information on their purchase decision factors,post-purchase evaluations,lifestyles,and future expectations for service.Fiona plANS to use the Internet for ________.
A)market segmentation
B)end-use segmentation
C)organization marketing
D)relationship marketing

Question

Quizplus · Accepted Answer

Fiona plans to use the website for relationship marketing, as she wants to encourage customers to provide the company with information on their purchase decision factors, post-purchase evaluations, lifestyles, and future expectations for service. This information will help the company to build stronger relationships with its customers by providing personalized services and offers that meet their specific needs and preferences.

Fiona Has Initiated a Project to Establish a Company Web