Becky opens a sandwich stand near a row of corporate offices whose employees previously had to drive several miles to get their lunch.Becky is utilizing place utility.

Question

Quizplus · Accepted Answer

Place utility refers to the value added to a product or service by its location or convenience of delivery. In this case, Becky is providing a convenient location for employees to purchase lunch, adding value to her sandwiches through place utility.

Becky Opens a Sandwich Stand near a Row of Corporate