The marketing concept refers to a company-wide customer orientation with the objective of achieving long-term success.

Name: The marketing concept refers to a company-wide customer orientation with the objective of achieving long-term success.
Brand: Quizplus
Rating: 4.9 (37 reviews)

Question

Quizplus · Accepted Answer

The marketing concept is a business philosophy that holds that long-term success can be achieved by focusing on the needs and wants of customers, suggesting a company-wide customer orientation.

The Marketing Concept Refers to a Company-Wide Customer Orientation with the Objective