When buying a new car, people tend to look at statistical information and case history information. Research shows that they tend to be more influenced by ____.
A) case history information-regardless of whether or not it is the first time they have purchased a car
B) statistical information-regardless of whether or not it is the first time they have purchased a car
C) case history information if it is the first time they have purchased a car, but statistical information if they have purchased cars in the past
D) statistical information if it is the first time they have purchased a car, but case history information if they have purchased cars in the past

Question

Quizplus · Accepted Answer

People are generally more influenced by case history information, as personal stories and anecdotes tend to have a stronger impact on decision-making than abstract statistical data.

When Buying a New Car, People Tend to Look at Statistical