Joe takes on his sister's view that all people from "up north" are snobs. Later, Joe learns that his sister's opinion was based on the fact that her boyfriend from "up north" recently dumped her. Yet Joe persists in his belief that people from "up north" are snobby. This best illustrates the ____ effect.
A) theory perseverance
B) availability heuristic
C) false consensus
D) false uniqueness

Question

Quizplus · Accepted Answer

Joe's persistence in his belief even after learning the true basis of his sister's opinion suggests that he is experiencing theory perseverance. This phenomenon occurs when people persist in their beliefs despite contradictory evidence. In this case, Joe's initial acceptance of his sister's belief may have activated pre-existing stereotypes or biases he held about people from "up north," causing him to maintain his belief even after learning the true basis of his sister's opinion.

Joe Takes on His Sister's View That All People from "Up