Some firms will dodge the process of test marketing in order to avoid having their competition learn of their strategies.

Question

Quizplus · Accepted Answer

This is true. Test marketing involves launching a product in a limited geographic area to assess customer feedback and market potential. If competitors learn of this strategy, they may use the information to their advantage and develop a similar product or marketing plan. Therefore, some firms may choose to skip test marketing to maintain a competitive edge.

Some Firms Will Dodge the Process of Test Marketing in Order