According to cognitive dissonance theory, discrepancies between attitudes and behaviors produce ____.
A)unpleasant memories
B)psychological discomfort
C)pleasant memories
D)psychological comfort

Question

Quizplus · Accepted Answer

Cognitive dissonance theory suggests that inconsistencies between a person's beliefs and actions lead to psychological discomfort, motivating the individual to reduce the dissonance by changing their attitudes or behaviors.

According to Cognitive Dissonance Theory, Discrepancies Between Attitudes and Behaviors