According to cognitive dissonance theory, "we come to love the things we suffer for." For example, we tend to be especially loyal to groups that require severe or painful initiations. Why does this happen?
A)This happens because the goals themselves (the things that we suffer for)are actually always very valuable; otherwise, we wouldn't have suffered for them in the first place.
B)This happens because, deep down, people really like to suffer.
C)This happens because we are motivated to justify the time and effort we've spent on our choices.
D)This happens because classical conditioning is at play: when we finally reach our goals, our suffering ends. We therefore associate our goals with "end of suffering" and come to love them.

Question

Quizplus · Accepted Answer

This happens because cognitive dissonance theory suggests that when we invest significant effort or endure hardship for something, we are motivated to justify that investment by valuing the outcome more highly. This reduces the dissonance (or discomfort) between our expectations and our experiences.

According to Cognitive Dissonance Theory, "We Come to Love the Things