Research on effort justification and cognitive dissonance theory might suggest that we will be more attracted to potential dating partners who ____ than potential dating partners who ____.
A)are physically attractive; are not
B)play "hard to get"; do not
C)are similar to us; are not
D)flatter us; don't

Question

Quizplus · Accepted Answer

Effort justification, a concept related to cognitive dissonance theory, suggests that individuals value outcomes more when they have to put in effort to achieve them. Therefore, someone who plays "hard to get" might be perceived as more attractive because the effort required to gain their affection makes the outcome seem more valuable.

Research on Effort Justification and Cognitive Dissonance Theory Might Suggest