A study (Ajzen and Fishbein, 1977)conducted to defend attitudes as a construct predictive of behavior found that if you want to predict who will give blood, you should place which of the following statements on your attitude measure? (Assume a five-point Likert scale anchored by strongly disagree to strongly agree.)
A)I believe giving blood is a good thing.
B)I believe giving blood will help others.
C)I am a helpful person.
D)I believe giving blood is the right thing for me to do.

Question

A study (Ajzen and Fishbein, 1977)conducted to defend attitudes as a construct predictive of behavior found that if you want to predict who will give blood, you should place which of the following statements on your attitude measure? (Assume a five-point Likert scale anchored by strongly disagree to strongly agree.)​
A)I believe giving blood is a good thing.
B)I believe giving blood will help others. ​
C)I am a helpful person. ​
D)I believe giving blood is the right thing for me to do. ​

Quizplus · Accepted Answer

The correct answer is based on the Theory of Reasoned Action (TRA) by Ajzen and Fishbein, which posits that the best predictor of a behavior is the intention to perform the behavior, which in turn is influenced by the attitude toward the behavior and subjective norms. Option D ("I believe giving blood is the right thing for me to do.") directly links the attitude to the specific behavior of giving blood, making it the most predictive of actual behavior according to the theory.

A Study (Ajzen and Fishbein, 1977)conducted to Defend Attitudes as a Construct