According to the text, public health messages that are fear-based (e.g., messages about the dangers of smoking) are not always effective. They most often backfire because ____.

Question

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Fear-based messages can be too intense and overwhelming, causing people to feel defensive and resist the message. They may also feel that the message is not relevant to them or that they are already aware of the risks. Therefore, fear-based messages may backfire and lead to a decrease in the effectiveness of the public health campaign.

According to the Text, Public Health Messages That Are Fear-Based