As discussed in the text, the sociologist Phil Kunz once performed a study in which he sent 578 Christmas cards to a sample of complete strangers living in Chicago, Illinois. What happened?
A) Almost none of them sent him a card in return, since they didn't know who he was. However, a small but significant minority (?8%) were apparently very upset with the researcher.
B) The vast majority of them(?95%) actually sent him a card in return or telephoned him to try to find out who he was.
C) A significant minority of them(?20%) actually acted as though they knew who he was and sent him a card in return.
D) Essentially, nothing-although he did receive a handful of cards (three or four) from people who probably mistakenly thought they knew who he was.

Question

Quizplus · Accepted Answer

Phil Kunz's study found that a significant minority, about 20%, of the strangers he sent Christmas cards to, reciprocated by sending him a card in return, demonstrating the social norm of reciprocity.

As Discussed in the Text, the Sociologist Phil Kunz Once