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A Company Is Successful at Recruiting Engineers by Handing Out

Question 1

Multiple Choice

A company is successful at recruiting engineers by handing out flyers during community events near a university which is highly rated for its engineering program.The company's competitor effectively reaches the same audience by hanging banners at a similar event.This is an example of ________.


A) substitutability
B) value addition
C) refutability
D) inimitability

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