The primary value that a customer expects to receive from a marketer in an exchange relationship is

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The primary value that a customer expects to receive from a marketer in an exchange relationship is a reward or benefit greater than the costs incurred in the transaction. This means that customers want to feel like they are getting a good deal, either through a great product, excellent service, or a fair price. Satisfaction and quality merchandise are important, but the primary focus is on the benefits received in relation to the costs.

The Primary Value That a Customer Expects to Receive from a Marketer