When Home Depot develops new carpet fibers that are highly stain-resistant and durable, it must educate consumers about the product's benefits. This calls for activity in which of the following marketing mix variables?

Question

Quizplus · Accepted Answer

Promotion is the marketing mix variable that involves communication with the target market about the benefits of a product. In this case, Home Depot would need to educate consumers about the benefits of their new carpet fibers, which falls under the category of promotion.

When Home Depot Develops New Carpet Fibers That Are Highly