When DataBytes, a producer of software, delayed the introduction of its new spreadsheet app to modify the package, its scheduled TV advertisements announcing the new product needed to be revised. In this case, a change in the ____ variable caused changes in the ____ variable of the marketing mix.

Question

Quizplus · Accepted Answer

The delayed introduction of the new spreadsheet app means a change in the product variable of the marketing mix, as the package was modified. This change affected the promotion variable, as the scheduled TV advertisements needed to be revised to reflect the updated product. Therefore, the correct answer is D) product; promotion.

When DataBytes, a Producer of Software, Delayed the Introduction of Its