A marketing manager for a small laptop manufacturer is analyzing the potential effects of political, legal, sociocultural, and economic forces on the firm's operations. The marketing manager is examining the ____ that influence(s) the firm's strategy.

Question

Quizplus · Accepted Answer

The marketing manager is analyzing the external factors that affect the firm's strategy, which are part of the marketing environment. Option A (operating situation) and option D (economic conditions) may be part of the marketing environment, but they do not encompass all the factors being analyzed. Option C (surroundings) and option E (trends) are too broad and vague to accurately describe the specific factors being examined by the marketing manager.

A Marketing Manager for a Small Laptop Manufacturer Is Analyzing