A junior marketing executive at MorningGo Cereals suggests increasing the package size and price of its best-selling brand without increasing the amount of cereal inside the box. Her superior warns that this might be a bad idea because MorningGo's long-term survival, like most companies, depends on

Question

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The superior's warning suggests that MorningGo's long-term survival depends on creating and maintaining satisfying exchange relationships with customers. Increasing the package size and price without increasing the amount of cereal could potentially damage those relationships by providing less value to customers for their money. The other options do not address the importance of customer relationships in ensuring long-term survival.

A Junior Marketing Executive at MorningGo Cereals Suggests Increasing the Package