Hailey owns a company that sells snowboards. During the winter, she sells so many snowboards that she constantly has to restock. However, Hailey always seems to have dozens of snowboards left in inventory once spring hits and demand falls rapidly. To try and sell these excess snowboards, Hailey offers steep discounts on her products, invests heavily in advertising to make consumers aware of the discounts, and instructs her in-store salespeople to use strong persuasion tactics to convince them to purchase the remaining snowboards. During this period of time, what type of orientation is Hailey embracing?

Question

Quizplus · Accepted Answer

Hailey is embracing a sales orientation, as she is focusing on selling her existing inventory through discounts, advertising, and persuasive sales tactics, rather than adapting her product or strategy based on market demand or customer needs.

Hailey Owns a Company That Sells Snowboards