Soft drink sales are declining as more consumers are concerned about their health. This represents a change in the __________. As a result, soft drink companies have begun releasing smaller sized soft drinks and soft drinks with less sugar.

Question

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This scenario describes a change in the marketing environment, which encompasses external factors that affect a company's ability to engage with its customers, such as consumer attitudes and preferences towards health.

Soft Drink Sales Are Declining as More Consumers Are Concerned