A long-term view, or vision, of what the organization wants to become is called a mission proclamation.

Name: A long-term view, or vision, of what the organization wants to become is called a mission proclamation.
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A mission proclamation (also known as a mission statement) is a brief statement that communicates the organization's purpose, values, and goals. A long-term view or vision of what the organization wants to become is typically referred to as a vision statement.

A Long-Term View, or Vision, of What the Organization Wants