Marketing objectives should be stated in such a way that the degree of accomplishment can be measured accurately.

Question

Quizplus · Accepted Answer

Marketing objectives should be SMART (Specific, Measurable, Achievable, Relevant, Time-bound) and measurable in order to evaluate the success or failure of the marketing campaign or strategy. Therefore, it's true that marketing objectives should be stated in such a way that the degree of accomplishment can be measured accurately.

Marketing Objectives Should Be Stated in Such a Way That