Harley-Davidson's Harley Owner's Group (HOG) helps to foster strong relationships between riders and their motorcycles, giving it a(n) ____ over other motorcycle manufacturers.
A) controllable advantage
B) uncontrollable competitive advantage
C) sustainable marketing advantage
D) effective competitive advantage
E) sustainable competitive advantage

Question

Quizplus · Accepted Answer

The Harley Owner's Group (HOG) helps to create a strong relationship between riders and their motorcycles, which cannot be easily replicated by competitors. This creates a sustainable competitive advantage for Harley-Davidson over other motorcycle manufacturers.

Harley-Davidson's Harley Owner's Group (HOG) Helps to Foster Strong Relationships