Starbucks provides training and support to its employees, including health-care benefits. Through these ____ efforts Starbucks is better able to deliver quality products and service to its customers.
A) internal management
B) extended marketing
C) intended marketing
D) external marketing
E) internal marketing

Question

Quizplus · Accepted Answer

The sentence is describing how Starbucks provides training and support to its employees, including health-care benefits, in order to better serve its customers. This is an example of internal marketing, which focuses on promoting the company's values and culture to its employees in order to improve their job satisfaction and overall performance. Internal management (A) is a broader term that encompasses all aspects of managing a company, while extended marketing (B) and intended marketing (C) are not relevant in this context. External marketing (D) would be focused on promoting the company to external audiences, such as customers or potential investors, and is not mentioned in the sentence.

Starbucks Provides Training and Support to Its Employees, Including Health-Care